SEO best practices for mobile optimization
Google implemented ” mobile-first ” in April 2018 and it is, in short, a system that prioritizes mobile results when positioning a web page in the search engine and that forces us to be clear about optimization techniques. mobile.
Since the implementation of Mobile-First, Google rewards those pages and websites that are optimized for mobile.
Mobile-First was implemented to improve the user experience with the search engine, since the vast majority of Google searches are performed through a mobile phone , so it is necessary that the pages are adapted to smartphone screens. , which have their particularities such as resolution and, above all, size.
SEO specialists have been working on mobile optimization for a long time, so it is important to know what the best practices are:
-Prioritize speed: When working on mobile optimization, one of the most important points is to prioritize loading speed . In this sense, we have to analyze all the elements of the web page and eliminate everything that is not really necessary, above all, any visual material such as images and videos.
-Mobile and desktop: One of the best practices of mobile optimization is that web pages are the same in desktop and mobile browsers. One of the easiest ways to do this is to use responsive designs. They also have to be fast-loading, which is why it is often necessary to reduce the weight of the CSS.
-Responsive design: Years ago, the mobile version of a web page was created in a different version, with a different URL that began with “m.” This technique is not recommended, since duplicate URLs were created and Google crawlers had problems indexing websites correctly. The ideal is to have a single version of the web page, with a responsive design that adapts to the device.
-Top-down development approach: A top-down development approach is one that considers all possible consequences of every decision made in a design from start to finish. In this sense, it should be created first with mobiles in mind and then for desktop computers. This prevents the desktop layout from being incompatible with mobile browsers.
-Focus on the user experience: Although mobile optimization is very important, we must not forget the rest of the users. In this sense, when optimizing the content we must also think about users of desktop or tablet browsers, since the user experience must be the same on all devices.
-Video practices: If we use video in mobile content, we must optimize it correctly. In this sense, we have to create a “div” for each video that contains all the elements of the video. We also have to test that all buttons are accessible and can be used correctly on all devices. To improve loading, we can also use a separate sitemap for videos.
-Practices for images: The correct management of images is very important for mobile optimization. Make sure they are properly optimized for all screen sizes and resolutions. For this, we can use relative sizes, which will better adapt to different sizes without being distorted.