Optimized Public Relations: How to use PR to maximize SEO impact
Using SEO in PR improves search engine rankings and increases website traffic.
When we talk about public relations, we generally associate them with benefits such as brand awareness, visibility of the business and products / services, as well as reputation management. However, few know that PR is no longer just a method of driving earned media, and now goes further, helping to achieve other goals of a marketing strategy.
The inseparable dumbbell with SEO, has made PR a strategic tool for companies to reach target audiences in the right place and time, improve search engine optimization and increase traffic to the website.
Here are some ways SEO-forward PR (Optimized PR) can help make your business stand out and strengthen.
SEO Optimized Content Increases Organic Fingerprint
SEO optimized content, with search intent keywords, is the raw material for earned media. This content, placed on third-party sites, helps increase the organic fingerprint and therefore increases brand visibility by making it more discoverable.
Better ranking in search ranking generates greater brand awareness
Businesses need to find effective ways to position their brand ever higher in terms of online search rankings. This is important to increase the chances that your brand will be discovered. Through content optimization and promotional actions, PRs help raise your brand’s ranking.
Backlinks increase domain rating and authority for increased visibility
The links or backlinks of a digital space with high domain authority, are an essential factor of SEO that drives the ranking in the first places in the results of the search engines. The higher the domain authority, the better the ranking. A link building strategy helps raise your brand’s ranking in search results, achieving greater visibility, while driving web traffic with each click.
Online mentions and backlinks improve reputation
Online brand mentions and backlinks in trusted and reputable media can help improve your website’s authority, as well as increase overall brand awareness, and raise authority and trust. Today PRs have a wide range of action, so that their efforts are aimed at promoting mentions on different platforms and communication channels; This means that they can promote anything from a post on an online medium to a positive mention made by an organic micro-influencer on their social media (digital PR).
Guest blogging drives SEO and helps build relationships
Guest blogging (guest blogs) is an effective public relations strategy and essential for the good performance of a company’s SEO. When you write good-quality articles for posting on blogs and other reputable, high-domain authority external sites, you create backlinks that will funnel high-quality traffic to your own website, increase search engine rankings, while increasing credibility and authority online, and building relationships with relevant people and organizations, organic micro influencers, and bloggers.
Leveraging PR strategies with SEO at the forefront makes your content more visible and discoverable in search engines, where consumers are constantly coming to search for what they need.
Although SEO and PR is not all that is required for a successful marketing campaign, the truth is that it is a key factor to boost results, in a world where digital is already part of daily life and online search has become become the consumer’s key to navigate.
Organizations that take an integrated approach (owned, earned, shared, and paid media) will increase visibility, lead generation, and business growth.