Coming Changes in Google Search Results Show a Much More Sophisticated Future “Search is not a solved problem.” The statements are from Prabhakar Raghavan, senior vice president at Google and head of search, and serve to understand the essence of Google’s strategy regarding its search engine (and why marketers cannot rest on their laurels of […] More
You can appropriate a little-used term and work with marketing to impose it on the market. If you get it, you will be at an advantage We all want to appear in the top positions of Google results. If someone is looking for your product, you want them to see you. Intuitively this is a […] More
Marketers must start from good pillars that maintain the basic elements Positioning yourself on Google is one of the basic pieces of digital marketing. A good web positioning strategy is key to potentially reaching audiences and, while other online marketing scenarios have been losing steam (at least organic …), SEO has been recovering its status […] More
The power of SEO for businesses is enormous. A good SEO strategy helps not only to attract potential customers, but it also boosts online reputation, helps establish a good brand image or has a much longer useful life than other digital marketing tools. SEO achieves great results and is, in fact, one of the favorite […] More