What Is SEO, and What Are Its Benefits?
Search engine optimization or SEO is a process created to raise organic visibility for specific search queries and thus improve the rating of your site. SEO works to improve traffic to your website, both...
Category: Digital Marketing
SEO best practices for mobile optimization
Google implemented ” mobile-first ” in April 2018 and it is, in short, a system that prioritizes mobile results when positioning a web page in the search engine and that forces us to be...
Consumers want fast and agile customer service, while brands can take up to days to respond to their comments
There are sectors that directly no longer read the comments made by consumers on social media The difference between the success and failure of companies and brands is in increasingly specific elements. The border...
Why video should already be the basic piece of the digital marketing strategy
The pandemic has only accelerated the trend There are many pieces that must be integrated into the digital marketing strategy. Brands need to connect with consumers and they spend more and more time online....
eSports & TikTok: brands are betting on new platforms to impact young audiences
Introducing new platforms such as eSports or TikTok in communication strategies with creativity and innovation as the flagship is key to impacting the youngest segments of society and future consumers. This has been one...