There are sectors that directly no longer read the comments made by consumers on social media The difference between the success and failure of companies and brands is in increasingly specific elements. The border that can lead in one direction or the other also increasingly involves navigating narrower lines of separation. Companies must adjust their […] More
The pandemic has only accelerated the trend There are many pieces that must be integrated into the digital marketing strategy. Brands need to connect with consumers and they spend more and more time online. However, it is not enough to simply position yourself in that scenario, you also have to understand what works online and […] More
Introducing new platforms such as eSports or TikTok in communication strategies with creativity and innovation as the flagship is key to impacting the youngest segments of society and future consumers. This has been one of the main conclusions of the last Everclub, the space for debate created by Evercom Life two years ago to generate […] More