The service has become one of the essentials of pandemic life, but its post-covid position still needs to be assured Although the last players have chosen directly to eliminate advertising and launch payment-based models (with not having ads as the main claim), the resource of campaign income has not disappeared. In fact, the idea […] More
Driven by 10.5% growth between Q2 and Q3 2021, marketers spent 43.4% more on advertising on Facebook and Instagram than in Q3 2020. Spending on social media continues to increase in all regions and industries: The highest year-on-year growth in advertising investment was recorded in Central America (78.8% – Belize, Costa Rica, El Salvador, Guatemala, […] More
The company now earns 49% more than in the same quarter of last year thanks to its ads Amazon has gone from being a curiosity in the advertising market to becoming a prominent player, so much so, in fact, that analysts see it as one of the few names that could break the power of […] More
The forecasts are more optimistic, but that will not imply a higher cost The first days of November, the first days in which brands can already unleash the Christmas fever without much regret. Halloween, which has become an engine of leisure consumption at the start of autumn, is finished and brands can remove the pumpkins […] More
Those who least influence final purchases are ads with influencers Are we human beings unable to resist an offer? Many consumers will say that of course they are capable of not falling, that their purchases are quite thoughtful and that nothing succeeds in dragging them to consumption, no matter how good the price is. However, […] More
Podcasts are the most underrated channel When not long ago the investment in advertising on the internet overtook that on television, the moment was experienced as something historic. Television had been dominating advertising budgets for decades and being the great platform that advertisers used to reach audiences. Therefore, the next movement they have starred in […] More