Marketing News & Trends
Right now Amazon dominates that market and Google can’t afford a gap in its dominance If there’s one success story on how to build your little ad empire from the last few years, it’s...
From being anathema, now the giants have stopped closing the door to the idea When it was announced in August that SkyShowtime, the new streaming platform for Europe that will offer content in the...
Your past and privacy failures no longer give you a very solid reputational foundation A few days ago, a friend sent a photo of a Philadelphia cheese tub to a WhatsApp group. She had...
The service has become one of the essentials of pandemic life, but its post-covid position still needs to be assured Although the last players have chosen directly to eliminate advertising and launch payment-based...
Driven by 10.5% growth between Q2 and Q3 2021, marketers spent 43.4% more on advertising on Facebook and Instagram than in Q3 2020. Spending on social media continues to increase in all regions and...
The company now earns 49% more than in the same quarter of last year thanks to its ads Amazon has gone from being a curiosity in the advertising market to becoming a prominent player,...
The forecasts are more optimistic, but that will not imply a higher cost The first days of November, the first days in which brands can already unleash the Christmas fever without much regret. Halloween,...
Those who least influence final purchases are ads with influencers Are we human beings unable to resist an offer? Many consumers will say that of course they are capable of not falling, that their...
Podcasts are the most underrated channel When not long ago the investment in advertising on the internet overtook that on television, the moment was experienced as something historic. Television had been dominating advertising budgets...
